Fix the one section on your page that’s stopping people from buying.
I rewrite a single decision-blocking section to remove one specific hesitation — delivered in 5 business days.
No calls. No ongoing work. One focused fix.
If this sounds familiar, your copy isn’t “bad”, it’s incomplete
People like the product, but still hesitate.
This is what happens when the decision disappears.
When the decision is invisible, customers compare you on the only thing they can measure quickly: price.
That’s how meaningful objects end up competing with mass-produced ones. Not because they’re similar, but because the decision that sets them apart never made it to the page.
You get “How big is it?” “What makes it different?” questions even though it’s written.
The design looks premium, but the words don’t justify the premium
Sales happen, but you can’t explain why one item converts and another doesn’t.
You feel forced to discount, because the value is not visible on the page.
A piece can be described perfectly and still hesitate.
Not because the writing is wrong, but because the decision behind it never reached the page.
What you'll receive
A rewritten decision-blocking section
Ready to publish copy
short notes explaining the description logic
This is not a full rewrite and not a brand exercise.
I identify and rewrite the single section on your page that creates hesitation at the moment of decision.
You’ll receive:
Clear before/after comparison
This is NOT
SEO of traffic growth
This is a fixed execution service, not an open project.
A full website rewrite
Strategy sessions or calls
Ongoing copywriting
The hesitation patterns I work with
Decision Fog
Weak Proof
Over Choice Architecture
Pretty copy, zero intent
Identity not landing
Each project focuses on one problem only.
When the diagnosis lands, founders respond.
Responses to cold diagnoses - not paid testimonials.
“This is really thoughtful feedback… you articulated something I’ve felt but hadn’t fully named yet.”
“Yes, I’d love to see the one-paragraph version you mentioned.”
“We are literally having issues structuring a narrative… I really love the way you write.”
Price
January execution
$229
5 business days
8 slots only
Who this is for
This is for you if:
you sell a real product, not dropshipping
your brand looks premium, but the words feel generic
you want a clean, fast improvement without onboarding or meetings
This is not for you if:
you want 10+ pages rewritten
you want daily content or social management
you want “more emotional copy” without real decisions behind it
8 January slots available